As the largest pure-play managed mobility service provider in North America, Stratix handles the entire rugged device lifecycle program from support to replacement, 24/7/365.

Objectives:

Atomic Wash was tasked to update and modernize the brand identity of a 35-year-old B2B organization to better reflect their current industry and position them for continued growth.

Solution:

• Atomic Wash developed and produced a Brand Blueprint that uncovered the heart of the brand and enabled us to develop a compelling, relevant brand voice and tagline as well as sales messaging and value propositions.
• We created a complete logo exploration that presented a range of meaningful designs, increasing stakeholder confidence in the final logo choice.
• Designed and built a high-impact website that presents the brand as the hero, simplifies the organization’s capabilities and services, and offers strong CTAs throughout
• Collaborated with in-house marketing to create a brand launch plan with multiple deliverables including emails, direct mail, social media and event initiatives

Results:

• The new brand identity and voice resonated with all key stakeholders and incented them to increase their investment in the brand launch
• In less than a month, the new website delivered significantly higher SEO results.
• The brand launch initiatives succeeded in turning employees into brand ambassadors, garnered industry and media attention, and renewed interest in the brand

Visit the Site

Services

• Logo & identity
• Product Ideation
• Photography
• Print
• Critical Communications